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Title | Marketing sanitation in rural India |
Publication Type | Miscellaneous |
Year of Publication | 2000 |
Authors | Delhi, INWater and |
Secondary Title | Sanitation and hygiene promotion series - field notes / WSP |
Volume | no. 1 |
Pagination | 8 p. : fig., photogr. |
Date Published | 2000-03-01 |
Publisher | Water and Sanitation Program - South Asia |
Place Published | New Delhi, India |
Keywords | credit, demand responsive approaches, health education, india andhra pradesh, india tamil nadu, pour flush latrines, rural areas, sanitation, schools, sdiasi, sdihyg, social marketing |
Abstract | This case study examines how WaterAid-India stimulated demand for low-cost pour-flush latrines in rural areas through social marketing and hygiene promotion. Important elements in the approach were access to credit and a reliable supply of goods and services. Projects examples from Tamil Nadu and Andhra Pradesh are given. |
Notes | 3 ref. |
Custom 1 | 304, 822 |