Title | Sanitation marketing for managers : guidance and tools for program development |
Publication Type | Miscellaneous |
Year of Publication | 2010 |
Authors | Project, USAIDHygiene Im |
Pagination | iii, 182 p.; fig.; boxes |
Date Published | 2010-07-01 |
Publisher | USAID Hygiene Improvement Project |
Place Published | Washington, DC, USA |
Keywords | access to sanitation, manual documentation, marketing, sanitation, sanitation charges, sanitation services |
Abstract | This manual provides guidance and tools for designing a sanitation marketing program. It guides professionals in the fields of sanitation and marketing to complete two important and necessary steps: (1) to comprehensively assess the current market for sanitation products and services and (2) to use the results of this assessment to design a multi-pronged strategy to: build the capacity of appropriate market actors to provide necessary sanitation market functions; create and strengthen the incentives for these actors to participate in the market and to collaborate with one another; permit actors to proactively take on functions from which they will benefit, e.g., financially, politically; develop appropriate products and services that respond to consumer preferences; and create appropriate marketing messages and plans for promotion and communication to market the products and services to consumers. [authors abstract] |
Custom 1 | 302.7 |